But the companies when they make those incredible profits, aren't thinking about the planet. They are thinking about their great business skill and acumen and patting themselves on the back for it. The last thing they would think of is some reason that their success isn't due solely to that.
Additionally, each one person in these companies probably optimizes for their role in particular. A tragedy of the commons affect takes place and the company as a while is misguided and immoral even if the people themselves are not.
How can you avoid problems like this? legislation?