2,854 karma · joined July 29, 2010
About 10 years ago I decided to become a one person tax expert, read a NOLO press book on incorporating, and found what I thought was a clever solution to optimizing taxes in the most favorable manner. About a year later, my accountant told me two things... 1. "I've never actually seen a client choose this tax structure" 2. "You picked the worst possible taxation vehicle for your business, which is hard to do on purpose!"
My Google-fu thinks FOB is short for Forward Operating Base.
Imagine having a toothpick, saw, wine opener, knife, and other various tools. Now put them all into the very first Swiss Army Knife and try explaining that to someone. Who are you going to explain it to? A carpenter who needs full size professional tools won't need that, but maybe a soldier in the Swiss Army looking for handy tools to cart around in the field would!
Figuring out who needs your services is the first challenge. Maybe high availability systems and full stack web development intersects where people need a front end that ties into a reliable backend (querying a database, visualizing a system, real time analysys, etc.) That's your target customer.
Does your target customer have a name for full stack plus high availability already? To make something up, let's call it Full StackOps. Sell them your Full StackOps wizardry. If target customer has a different name for Full StackOps, you'll have to try to figure out how to tailor your message per customer. If there's no name, try making one up!
Or just generate referral for yourself, so anytime customers need a Full StackOps-like person, their first thought is to call you.
- this job for which I'm applying, what do they REALLY need, and which 3 to 5 bullet points capture my competence and accomplishment in this area
- how is this company like mine, and how can I communicate the similarities to my experience working w/ others, building a certain type of product, applying domain expertise, etc.
- what story will I tell if/when they ask, "So do why do you want a job when you've been your own boss for so long?" Maybe something like "You know, what I really like to do is make an impact doing X, and that's something I get to do in any position with responsibilities A, B, and C."
And my generic resume writing advice is... try writing your resume without adjectives. It forces you to focus on highlighting what you've really done. Let your awesomeness sell itself. Calling yourself awesome doesn't do much for you.
(fake) bitly . com /grandapas-chemo-meds