Preferably, they are working at tangential services that leverage the data that is already stored, capitalizing on their assets more than once (i.e. normal Dropbox usage).
Ideas? I for one love the idea of integrating one's repository of files wherever relevant. Say, accessing your Dropbox/Documents in Gmail, your Dropbox/Photos in Flickr etc. If Facebook is the internet of social, Dropbox may very well be the internet of files, removing the barrier between online/offline even further. I'd pay for that.