I never understood why recruiters aren't upfront about which company it is that they're trying to hire me for, and now I understand the reasons, so thanks.
I still don't like the practice though. My time and energy are valuable, and each correspondence with a recruiter uses a little of both. If recruiters are upfront about company name and details of a role in the first email they send to me, it saves me the time and energy of having to pull that information out of them through additional emails.
I can spend a few seconds (or a few minutes, if the company looks like it might be a good match) looking up the company website and blog, checking out if I like their product and team, etc. If I like what I see (or don't), I can follow up with the recruiter to let them know what I think.
I understand the point that candidates could just bypass the recruiter if they mention the company name, but unless the company is some kind of stealth startup, the candidate is going to have to find out the name of the company anyways, so what's to stop candidates from bypassing a recruiter anyways? (I've had recruiters give me the names of companies in their 2nd email, after I ask for more information, which I always have to do, since they never give enough in the first place :P )
Some candidates may indeed choose to use information like that to bypass the recruiter that reached out to them, but I'm sure that there are many more out there who have more honor than that and would not (me being one of them).
As it stands, I don't bother replying to recruiter emails that only give vague references to companies and roles, instead of explicitly naming them upfront in their initial email. I get these kind of emails all the time, and it's just not worth my time and energy to follow up on any of them. A lot of the time, the companies aren't a good fit anyways.
When looking around for positions at companies, I do so at Careers 2.0[1] and GitHub Jobs[2], and AngelList[3], because I can take my time to do all the research I want on a company and role, and it's far less a hassle than having to work with a recruiter, in my experience.
I get that recruiters have to make money and eat too, and that they've developed these secretive (and in my opinion, a little shady and dishonest) techniques to do so, but as I'm sure it's been stated many times before, those techniques and the recruitment system and culture as a whole are deeply flawed.
It's because of those flaws that web services like Hired[4] and WhiteTruffle[5] exist, to try to replace the jobs of recruiters.
[1]: http://careers.stackoverflow.com/
[2]: https://jobs.github.com/
[3]: https://angel.co/
[4]: https://hired.com/
[5]: https://www.whitetruffle.com