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Unlike Google in 2005, Mozilla is a non-profit actively working to protect user privacy & build a better web. Also, everything we build is open source :-)

There are tons of technical docs on our MDN page: https://developer.mozilla.org/docs/Persona

You can start with a high-level explanation of why Persona is different and awesome: https://developer.mozilla.org/en-US/docs/Persona/Why_Persona

From there, you can dig as deep as you'd like--we have docs to help with building an identity provider, integrating Persona into an existing site, even a list of pre-written open source plugins in a ton of languages/frameworks.

If none of that works, drop by #identity on mozilla IRC and tell us our docs suck, so we can prioritize making them better.

Does this help?

Think about it this way: suppose you create a persona.org account at site X, then visit site Y which also uses Persona for login. It would look like site Y recognized you, but how? Seems like an incoherent user experience.

Does this help at all?

Firebase offers a login service which includes Persona alongside Facebook, Github, Twitter as login options. They've got a demo here: http://firebase.github.io/firebase-simple-login/

If that's not geeky enough, you can read the spec for the browserid protocol: https://github.com/mozilla/id-specs

Comparison to OpenID is covered in the FAQ page: https://developer.mozilla.org/en-US/docs/Persona/FAQ#How_doe...

We've got a list of recent talks, too, in case you'd rather flip through slides or watch a video: https://wiki.mozilla.org/Identity/Spread_Persona

https://developer.mozilla.org/docs/Persona

We have a list of libraries/plugins in a ton of other languages on MDN: https://developer.mozilla.org/en-US/docs/Persona/Libraries_a...

Just sayin'

I had fun writing it, FWIW.

Good luck!