0x1F8B

You probably know this but others might not: there are literally agencies that develop ideas through a tight lifecycle of inception, moderate form to long form market testing in publications like Wired and investment and film/podcast/TV development sourcing based on feedback from those market tests and brand sponsorship and alignment for the launch of the final product.

Here is one agency in particular: https://www.epicdigital.com/

Why?

> IN APRIL 2017, a man started hiking in a state park just north of New York City. He wanted to get away, maybe from something and maybe from everything.

> Everyone who goes into the woods is trying to get away from something.

> Everyone, at some point, has wanted to put their phone in a garbage can and head off with a fake name and a wad of cash.

Since you are here I want to mention how off-putting this rhetoric is to me, a person who likes being outdoors, who doesn't have problems around spend all day refreshing the NYT or twitter or instagram, a person who genuinely likes solitude. It's almost as if urbanity is now synonymous with a neurotic steady state of over-exposure and any act of finding a moment of peace in the outdoors is itself a futile act of desperation -- an attempt to flee modernity. It just doesn't ring true to me.