Windows 10 will not permit re-installation if any hardware changes
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I don't think it works like that. On my own experience, I did the free upgrade last week to my HDD when it came out. I also created a USB drive to do a clean install, during the weekend I replaced the HDD with an SSD and put a new RAM stick in it. Windows 10 was installed from the USB stick and was properly activated with those hardware changes without having to input any type of product Key.
So yeah, bad on the tech support guy, but I don't think this will be an issue for gamers who constantly change RAM, video cards and hard drives.
This is a non-story, it's the same behavior Windows has had for almost a decade. People are only getting excited about it because Windows 10 is trending.
Thinking this is a Hanlon's Razor (https://en.wikipedia.org/wiki/Hanlon%27s_razor ) on Support's end.
That still sounds absurd. IMHO, it's the best way for MS to motivate users to move to other operating systems.
like windows 2000? thats been the default windows behavior for more than a decade
From what Microsoft has said, it sounds like a new motherboard will require a new copy of Windows 10, but other hardware upgrades will not.
http://answers.microsoft.com/en-us/windows/forum/windows_10-...
But to be clear the support conversation appears to be related to the free upgrade process. Sounds like the guy completed the free upgrade, swapped hardware out, and now he can't reinstall Windows 10. Right or wrong, I can actually see Microsoft doing this. The free upgrade is just that, an upgrade. It is intended to install only as an upgrade on a system currently running an earlier version of Windows. If a hard drive was replaced and you needed to install Windows 10, you would have to either (a) install the full version - which would require a purchase; or (b) install an earlier version and go through the upgrade process again. The problem there is that Microsoft may only allow one upgrade per license key, in which case your previous upgrade voided that license key for future upgrades.
It would be similar to having Windows XP running on your system and wanting to upgrade to Windows 7. You go out purchase the upgrade license (cheaper) so you can perform the upgrade. A few months later your hard drive crashes, you try to install from the upgrade license and are out of luck. You need to go through the upgrade process again or have a full version available.
So you won't see anyone actually working at Microsoft declaring they work at the company confirming, denying or correcting this issue. People want to keep their jobs.
They might talk about it anonymously, not mentioning they work for the company.