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Comment by craigkerstiens | Hacker News Reader

Hi, I wrote a guide just a week ago that may have quite a bit of relevant information for your target customer - http://www.craigkerstiens.com/2015/07/21/An-intro-PR-guide-f....

I love that there's a few people starting to innovate in this space, but I'm having a pretty hard time from the outside getting an idea of what your product actually is. Are you strictly focused on outreach to outlets, or is there more to it. Is it even a product, or how are you different from other PR firms? Would love to be able to get more clarity on that without having to create an account.

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thanks craig. publicize is different from traditional pr firms because as opposed to charging 6 month retainers for $10,000/month (a $60,000 total commitment), we provide a month-to-month PR service for $400/month ($320 if purchased longer-term). we're 100% transparent, listing out the journalists we plan to contact, and we also create all of the editorial as well. we follow a specific process, which we list out in a client's dashboard, and look to pass on savings to clients.

So if I understand correctly, essentially trying to better scale the model, and provide some nice dashboard for the company getting insight, but it's not so much a product as it is making the model a bit more approachable?

yes, you are right that it's not a pure product. publicize actually does the media outreach, and we're 100% transparent so companies can see what we'll send, who we'll contact, and more. i think the problem we tried to solve is that historically startups could either pay traditional pr firms $10,000+ a month (many which can't afford it), or founders can do PR themselves (many which don't have experience in this area or the time). i think the current PR industry model works well for larger companies that aren't price-sensitive, but we wanted to create a PR service that minimized risk (we provide a 2 week money-back guarantee and prices are as low as $320/month) and maximized ROI for a market (early-stage startups) that I think historically was underserved.

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