Something bloggers don't understand: If you stick a bloody great pop-up over your text, I'm going to close the tab. If you don't respect my time and attention, I won't give it to you.

If I like what you wrote and think it might add value, I absolutely will click on a subscribe link at the bottom of the article. If I don't get to the bottom of the article, I sure-as-eggs-are-eggs won't want to subscribe.

And I certainly won't subscribe before reading it.

Complete waste of time, total turn off.

At least it saves me having to read the rest of the article.