Selling bottles is really terrible from an environmental perspective. It's sort of the same problem as bottled water. Now we have a lot of plastic bottle trash instead of the pouches that pack down flat and provide much more product/waste ratio.
Plastic bottles are more recyclable but recycling bins are still not common in my area of the country (although we recycle at home).
There is also the increased fuel costs of shipment. One more question is where is the bottling happens. If it's in California like the development labs, is it contributing to the drought there a la Nestle water-bottling?