Make Something 40% of Your Customers Must Have

breckyunits.com

26 points·aandon··10 comments

Nice ideas,but he conflates 'must have' with 'wants'. I learned many years ago, working for 7-11, that selling what people wants is way better than selling necessities. People will nickel and dime you for every percent of margin on necessities, but will happily pay silly margins on wants.

I think I prefer "make something at least someone loves". That's more accurate because if 1 or more users love your product, you can get to 40% by getting rid of enough users who don't love it.

"make something lots of people want to pay money for"

or "make something not that many people want to pay lots of money for"

Only when you hit that 40% number(or something in that range)

93.5% of bloggers make up bullshit statistics. 84.8% of people use statistics to obfuscate and distract people from the fact that they don't know wtf they're talking about.

Read the Sean Ellis article.

Although he says it's a ballpark number, he based it on hard data from many companies(I believe ~150) that's he worked with.

Just curious, are you an actuary?

That's not correct. I have read that it's only about ~ 89% of bloggers who make them up.

just curious, what was the site you sold?

I too would like to hear more about the aforementioned site. I skimmed the article but section #3 caught my eye as I was hoping for more details on your success.

Shouldn't 100% of your customers be disappointed if your product went away? Otherwise, why are they customers in the first place?

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