Microsoft apology for code theft may not do, Plurk says
thestandard.com
thestandard.com
The situation was handled swiftly and correctly by Microsoft. It got Plurk some free press. It wasn't even caused by Microsoft directly, but by a contractor they had hired. And, best of all, although ordinarily you might be able to allege that it cost you sales ... this all happened in a market in which Plurk has been denied access anyway.
This isn't David and Goliath anymore. Plurk was fortunate to get a swift response from Microsoft in their favor; if their next move is to start a fight with Microsoft, I fully expect that Microsoft's expert, well-paid legal team will chew them up and spit them out.
I'd much rather see Plurk issue a press release stating simply the matter has been resolved and they appreciate Microsoft's swift action.
Agree with everything except this last sentence. I reckon they could get a bigger win out of this. Maybe a partnership (I heard they're censored from mainland China, no?), some sort of licensing, or even a token settlement of a little bit of cash so that "Microsoft settled for an undisclosed amount." Going to war with someone who doesn't want it and apologized is a bad play, but they should at least see if they can get a little further with this. Since the China market is blocked to them, this could be a massive win if they get some sort of joint venture, partnership, or licensing going.
If Plurk is hoping for a Microsoft-funded exit, this is probably not the way to go about it.
As for Microsoft's swift reaction, it was not necessarily a result of Microsoft's kindness of hart and honest remorse. It probably is more of an attempt on Microsoft's part to not get themselves into a deeper hole than they already are in. And no mater how expert or well paid their lawyers are it won't change the fact that they are in the wrong here. There is very little chance Plurk will end up being chewed up and spat out.
And lastly, this is big business, not preschool - the excuse "but a contractor did it, it's not my fault" doesn't work. Microsoft are (one of) the legal entity (-ies) behind that service. They are ultimately responsible for things like this copyright violation. They are free to seek compensation for the damages from the contractor, but legally speaking (well, not really, I'm not a lawyer and this is not legal advice, but still), as far as Plurk are concerned Microsoft are the offender. And don't feel bad about Microsoft, there is a good chance they'll end up with a net positive, at least financially.
By acting quickly, they gained some important PR points, but that doesn't erase the offense. This is especially true since they admitted their offense. My guess is that all is left is to negotiate the level of compensation.
So Plurk should roll over and forget anything happened
just because Microsoft said they are very sorry?
That's exactly it. You see such benevolence from big corporations in the
same situation almost never. Why should Plurk do any
differently?
What other people do is irrelevant. I suppose it could be something if you were talking about a patent troll, but you're talking about Microsoft.Microsoft focuses on building software that corners markets. That's a legitimate mode of operation for a company.
MS did the right thing in their response to this issue. Plurk has suffered no damage, and indeed has won press. Plurk should now also do the right thing and get on with trying to build software, and avoid the martydom track.
And lastly, this is big business, not preschool - the
excuse "but a contractor did it, it's not my fault"
doesn't work.
But that's not what they said. They accepted responsibility for it.It's also not in their Plurk's interest to go legal as it will be a distraction from building software.
And yes, it probably is in Plurk's best interest to either seek settlement or sue Microsoft over this - for one it will show that they wont tolerate being ripped off (otherwise what's stopping someone else doing it again tomorrow and when caught "sincerely" apologizing) and for two, for a small and relatively unknown company it makes perfect financial sense to do so, they will probably make more money this way than they'll be able to make in 10 years "building software".
I think it's your last point that's the most important one here. From a purely pragmatic standpoint, lawsuits are a massive, massive distraction. The startup landscape is littered with the carcasses of startups that got distracted by things other than building and selling their core product, and who thus ran out of cash before achieving any kind of revenue stability. Distractions like this can easily be the death of a startup, and they should be avoided wherever possible. Even if you win the lawsuit, by the time it's all over you'll be far behind where you should be in terms of product development, which will probably more than offset any net win in terms of a legal settlement.
There's the ethical approach: is this a matter which, ethically, is worth pursuing? In this case, we might answer by examining the nature and amount of harm done, and the intentions of the parties involved. The harm was limited by unusually quick action, and by the fact that it occurred in a market in which Plurk had no influence or prospective customers to begin with. Microsoft has given a plausible statement denying any intention on its part. Comments suggesting that a lawsuit should be pursued simply because that's the action expected from Microsoft in the case of a role reversal belie a prejudice against Microsoft which doesn't provide a strong ethical basis for a lawsuit.
There's the approach from law: Plurk must demonstrate which laws were violated, in which country, and to what extent. Has Plurk taken any actions to protect its intellectual property prior to this case? Does it hold any patents? Has it copyrighted its publicly readable code or released it under a license? And, if indeed there is a law which has been violated, to what extent would the damages be assessed? If Plurk can't point to some clear loss of revenue from the event, then they must establish an intrinsic value for their intellectual property. From a legal standpoint, that can be difficult.
Finally, there's the approach from likely outcome: statements like, "And no mater how expert or well paid their lawyers are it won't change the fact that they are in the wrong here" belie an extreme naivete in terms of the law and legal proceedings. Legal battles between companies are less often resolved by establishing the "rightness" and "wrongness" of the parties; more often, they are resolved in terms of resources: the company with the most resources wins.
"Hackers" have a peculiar tendency to believe that their expertise in generalized systems means that they can dive into a legal battle and understand the arena well enough to have an outcome in their favor. The term "IANAL" is almost always followed by a layman's legal advice. However, legal proceedings have little to do with programming. Microsoft's legal team for example could simply choose to bury Plurk in onerous discovery, and it would cost Plurk far too much money to even enter the courtroom, while costing Microsoft relatively nothing.
I don't see a winning scenario for Plurk from any of those standpoints.
The reason I advance is that we don't want large companies taking the following line of thought: "Instead of buying a smaller competitor or replicating their functionality from scratch in a clean room, let's just use an arms-length contractor to rip them off directly. If we get caught, we'll just apologise and settle quietly..."
I believe it is in everyone's best interests that companies be strongly discouraged from this kind of theft, to the point where they will be insanely scrupulous about code developed both in house and at arm's length.
The contrition after the fact certainly should limit further negative consequences, but does nothing to erase the initial crime.
That said, there is such a thing as acting with class even when lawsuit remedies are available and the actions of the parties will undoubtedly be evaluated at that level as well.
This is the type of situation where a company like Microsoft would be highly unlikely to want to defend a lawsuit of this type if it had other reasonable choices and perhaps what is motivating Plurk is the temptation posed by the prospect of being able to push the legal issue in hopes of extracting some settlement money. Undoubtedly, in the background, some stiff demand letter has already been sent asking for some payout in the context of confidential settlement discussions. I actually don't blame Plurk for this - it is a reasonable thing to do in this context, even if their primary desire is not to drag this thing through the courts. How this will look to people is another issue, however, and such a strategy could easily backfire given that Microsoft has tried to deal with this swiftly and decisively and in a way that certainly appears reasonable given what happened.
The doubt on this point, by the way, would be one more reason for Plurk not to push the legal side too hard here.
This sort of liability can extend to average people as well, as for example in this news report of a 2-lawyer firm that hired an SEO guy as a contractor for a $1K job and wound up with a $60K+ liability (and certainly must have spent many thousands more in attorneys' fees) as a result of that contractor's having lifted some copyrighted promotional materials wholesale from another law firm's website and used that infringing material as its deliverable for the project (http://www.law.com/jsp/article.jsp?id=1202432820979&src=...).
Microsoft didn't fight and didn't try to use its market position once they found out what happened and, while that doesn't abdicate one of responsibility, it does mean that you can deal with them a bit more in good faith. Granted, that's easy for me to say - it wasn't my work that was ripped off and so I'm not as emotionally involved as the Plurk people who are probably (rightfully so) angry.
If, say, your kid gets caught stealing a car and say "oops, sorry" then walks away, that doesn't make everything ok.
A company is responsible for its contractors and bears
legal liability in most jurisdictions for their actions.
I wasn't aware of this, and it doesn't make much sense to me. Can you point me to some example statutes?If this wasn't the case, what would stop the companies of the world from hiring shady sub-contractors to steal other's IP and code, pass it on to the hiring company, and then let the hiring company sell that IP/code as it's own? Where are the repercussions?
Let's be clear about this: there are two aggrieved parties in this: Plurk and Microsoft. Plurk was aggrieved by Microsoft when MSN China attempted to use Plurk code as their own. Microsoft was aggrieved by the sub contractor used by MSN China when they tried to pass off code stolen from Plurk as a unique work.
Legally (IANAL), Plurk's beef is with Microsoft. If MSFT then wants to sue the contractor, that is up to them.
Plurk: you got your goodwill and free press, don't push your luck. All you will get from a lawsuit is a five year headache and huge bills from your lawyer.
Can you outsource to the lowest bidder and expect to get back untainted code? I don't think so. Producing good original code is hard and cannot be done in sweat shops under a tight deadline. Managers at Microsoft should have known this and be held responsible for their actions.
EDIT:
I do not have a source for the above claims, but I would like these issues to be explored in court. Let's say I would not be surprised if they were true.
Do you have a source that said Microsoft contracted out to the lowest bidder or that that bidder was a sweat shop. I haven't seen evidence of either.
For all we know they hired a company that came highly recommended. The transgression doesn't give us any insight into this.
"Speaking technically, what makes our claim a little stronger is that Plurk's client side code was obfuscated to begin with, so someone went in there and had to spend some real effort to unpack/reengineer the JS code and prettify it on their end," [a spokesman for Plurk] said."
This is the best thing that could have happen to Plurk. Microsoft could just buy the whole darn thing, which they probably would have anyways.
Bad rep for Microsoft???? I already thought Microsoft's rep was in the dumps seeing as how every internet site trashes them.
Principal? Like this thing doesnt happen all the time, or like how big companies havent already bought up every little company that stood in it's way? At lease Plurk can get more money with all the PR, if they ever sell.
How deeply was MSFT involved in the project spec and to what degree was that spec based on Plurk?