How is this a private cloud if it's running on AWS which is most certainly a public cloud? I don't mean to take away from the product but I find the messaging to be odd.
My guess is that it's them playing slightly loose with the AWS term VPC: Virtual Private Cloud. My guess is that this is the way most people that have done work with AWS will understand their statement this way.
You're right. It's technically a virtual private cloud. We've found that nowadays VPC works for most people. The days of on-premises platforms are numbered.
Days numbered or not (aside: take a look around Fortune 1000 and you'll see it's alive and well) the term private cloud has a definition. Someone should come up with a term for subnets inside a public cloud.
Thanks for the interest :) We have been trying to figure out the best way to describe our platform and "private cloud" seems the closest.
The fact that Amazon offers Direct Connect shows that on-premises platform growth are certainly numbered but not the mere existence of them. Plenty of companies are still forcibly keeping their data in their own datacenters due to regulatory reasons despite desperately wanting to use third party providers. So until these regulations change (I'd bet it'll happen for PCI-DSS level 2+ before several federal ones unless FedRAMP supersedes them all) the largest possible users for AWS (and sadly, the most likely to benefit from it the most) are likely to be stuck operating stupidly expensive datacenters for pretty much no good reason besides making last-generation tech jobs.
The title was changed. It previously said something along the lines of "Launch a private Heroku"