This puzzles me too, to a degree. Most educated people can recognize the propaganda on their editorial page, and most know, based on Fox News Channel, that the owners have very low journalistic standards and are willing to publish deceit. WSJ reporters even appear as Fox correspondents now (at least, when I watched briefly a few months ago). Why would smart people still trust the WSJ?
To address one counter-argument, the NY Times is not the same; it's editorial page has much higher standards. I don't agree with everything, but rarely to I read blatent lies and propaganda.
I suspect it's simple branding. The "Wall Street Journal" brand carries integrity, and people don't think skeptically about it.
Agreed, NY Times is one of the very few legitimately great news organizations left in the US.
There are some realities of actually owning/running a business that are hard to understand if you have not done it before. Realities like how cumbersome and obnoxious most government attempts at regulation are, including and especially taxation. I have yet to meet a person, including prominent SV billionaires, who wouldn't give 100% of their money to the gov't if they thought it was spent well and transparently. The reality is that it is not, and these people feel rightly that they are better allocators of capital than the government, and so oppose taxation. In the Hard Thing About Hard things, Horowitz writes that most management books are written by people who have never even managed a hot dog stand. I think that a publication that is so overwhelming supported and favored by business owners even despite it's obnoxiousness at times must have some underlying value. It's probably best not to dismiss it as 'simple branding' just because you can't wrap your head around that position.
Having done it I don't agree. It's a widely used cover story, 'you can't understand X because you haven't done it', a way to avoid accountability or having to make a reasoned argument. We all have directly experienced only a tiny fraction of the world, yet we use our cognitive abilities to understand much more.
I also disagree with your view on taxes and regulation. Our taxes should be higher, certainly more fair (the wealthy sacrifice much less than poorer Americans), and some industries need much stronger regulation, including Wall Street and the medical industries. Finally, government, being a human institution, is flawed; but I have yet to see a business (over a certain size) that doesn't waste money, experience corruption and incompetence, etc. It's a weak argument to simply dismiss serious issues with the unsupported meme that government is somehow relatively incompetent.
Of course many agree with you. Some have good arguments, some are merely self-interested (who wants to pay more or have to follow rules?), many merely parrot what the read in the WSJ. You can identify the latter by the consistent use of the same talking points.
Finally, the condescension is unnecessary. If you have a good argument, people will be pursuaded. The condescension brands everything else you say as part of the same rant, not to be taken seriously.
What shocks me is that people don't see propaganda in ANY newspaper.
I have studied propaganda and psychology, because it interest me and frankly, because it is very useful for making money with your company. I would recommend watching "The century of the self" for a great overview of the subject before going deeper on what interest you.
Now I find propaganda everywhere. Have you heard the phrase "the land of the free" or "opportunities". It is propaganda. People that have never traveled around the world will hear the phrase and believe it without doubt.
In fact, those phrases are used for the contrary. Every time "land of the free" is used it is for removing yet another freedom, leaving the people with the empty phrase that was true 100 years ago, while removing the freedoms that sustain it one by one.
For example, Obama will talk loud about freedoms, while making it smaller the amount of money you could extract of your own bank account without reporting. He will let police confiscate your wealth if he thinks so(to buy army grade weapons), it will spy on all your communications, harass you on airports, and bail too big to fail institutions with your money.
It's telling that in Australia the Republican equivalent is the rather Orwellian named 'Liberal Party of Australia'.
I think it's clear why they are called political parties.
Political parties like "Branding" words with capital letters to words so the original definition becomes blurred, if not directly contradictory to the original meaning.
EDIT: Remove "but" from first sentence. I'm agreeing with @TheSpiceIsLife :-)
Do we need to make solar cheaper or more efficient, for example? More battery research?
Solar is already cheap and efficient enough to be rolled out on a much wider scale than it currently is. It's a bit odd to be standing around and calling for more research when we are not bothering to fully exploit all the research that's already been done for reasons that are mostly political.
As for the consumer being happy to pay, that's why the favourite wonk answer (implemented succesfully in a few countries) is a carbon tax to let the power of the free market do it's magic by accurately pricing in the externalities of carbon (and other greenhouse gasses).
Right now you can find various studies claiming that shutting down coal power stations would save countries billions in health costs, but that's not the kind of "scandal" that makes it into the mainstream media, though every theoretical bird killed by a wind turbine is, strangely.
So, if solar is cheap and efficient we're going to need to do a little better at selling it. I don't see real numbers, just the unsubstantiated claim. Plus, I see the claim of a breakthrough on solar cell efficiency every couple of months on HN, which leads me to believe we're still waiting for one.
Also, it's physically addictive.
Fossil fuels are much the same. There's an unbelievably vast propaganda and lobbying machine promoting the use of fossil fuels, even though - like smoking - they're killing our civilisation.
This is why good government matters. It can provide a policy balance to destructive commercial self-interest.
And solar is being rolled out, with very good economic results. It's even being rolled out successfully in the UK, which is not the sunniest place on the planet.
In parts of the US it should literally be a no-brainer. But it's not, because most of the rich people who need fossil fuels to stay rich would rather kill it.
http://www.nrel.gov/ncpv/images/efficiency_chart.jpg
The recent MIT future of solar report is a good HN-level summary of where solar is now:
https://mitei.mit.edu/futureofsolar
It's not a sales pitch, but the people who are investing billions in solar these days aren't hippies, it's big business now, and they're convinced so the brainwashed masses will eventually twig they've been lied to.
Responses: - Very harmful: 80% - Somewhat harmful: 16% - Not too harmful: 3% . Not harmful at all: 1%
http://content.gallup.com/origin/gallupinc/GallupSpaces/Prod...
Where is the significant percentage not convinced that it's unhealthy?
The people saving the money are the residents of the property, and there is not enough confidence that the presence of solar panels increases the sale price of a property by the amount invested.
So, if you are either a landlord or a first-time-buyer looking to trade up in a few years time, you won't invest in a domestic solar installation. Your money will give you a better ROI somewhere else over that period (e.g. buying your next property).
Therefore, a political solution is probably desired. Something to reduce that 10-year period; something to encourage landlords to install solar; something to encourage first-time-buyers in particular to install.
There is zero reason to subsidize home owners installing wind or solar energy however you could get better results by subsidizing their purchase of power generated that way.
It not only dampens peak demand (the most expensive to serve) it can also delay the need for grid improvements required to deliver the peak demand. Progressive utilities consider it a win-win.
I'm surprised landlords haven't jumped at the chance to add solar, they seem like exactly the kind of people who would invest up front for a guaranteed payback. I guess there must be some reason why it's not a standard thing, the difficulty of billing the renter for their electric use separately maybe?