So what? That doesn't mean they are obliged to comply with whatever you think is "the right thing"®.
Yes they are. Those who own one or another monopoly-type chokepoints are required to do the right thing in the sense of not abusing their monopolies. ISP are required to connect you to the real internet rather than a walled-garden simulation, Airline are required to not to hold their passengers ransom for more at intermediate point in travel, Healthcare companies are required to provide real health care etc.