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Surely the overwhelming majority of ads delivered on mobile devices are in apps, and iOS9 won't block those as far as I understand. This will drive more content sites to develop their own apps (and presumably wind down their mobile web offering).

It won't kill companies; it'll kill the web.

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The web would become a second class citizen on iOS and native apps would be the only way to access content. Those cheering this have not thought this through.

This.

I think this is going to be really bad for the web. Next year, we will all be screaming when we see more of "If you want to read this article and much more, download our App!"

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