So I look at Blockspring, and my first thought is that I don't quite get it, although if they ran on proprietary, internal data sources, it would make sense. (Do people really download Amazon listings into Excel? I suppose). Or, if they could get a company like Factset or Bloomberg to let them do direct data pulls from their databases, then you'd get masses of high quality data to analyze.
In terms of the core "into excel" functionality - maybe I am understating my novice capabilities, but ever since I discovered ExcelDNA it seems like you can do almost anything with Excel and C#.