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I've been watching too much dota. I just assumed this was about Cloud9.gg , the eSports team haha

Behind the scenes at the other Cloud9:

"Drop your stick. Drop your stick! DROP YOUR STICK!"

Who do you think sponsors them?

Cloud9 IDE was founded a few years before Cloud9.gg and the two have no affiliation (or sponsorships)

Oh wow, I could have sworn they were related. (and I learned about cloud9 -the ide- because of them)

HyperX, G2A, Logitech, and a handful of other gaming-oriented hardware and software companies: