The web is an anomaly yes, but it has broader reach than any other platform in the history of mankind. Thinking that native apps will kill the web is to miss the forest for the trees. None of these proprietary platforms have the reach of the web. No computing device maker can release a credible device without web support. It doesn't matter how much money you have, you can't make your proprietary platform cross the chasm the web has crossed. Apple can't do it, even open-source Android can't do it, because Android is runtime, not a standard.
The common narrative of PC app -> Web app -> Mobile app is only superficially accurate in terms of where the tech hype was at different points. But in terms of long-term life cycles, mobile apps are much more like PC apps, and the web is something else completely different, which we've never seen before, and mark my words, it will not disappear or be superseded anytime soon.