Hacker News Reader

@will_brown + @WalterGR sorry that it was unclear. This was one ad-campaign targeting just Thomas (+ 6 randomers). I ran a number of other variations targeting investors that were connected to him and others in his network. These still didn't target too many people (I'd say <100); but still got a lot of attention.

I'm also guessing that some people might have just told him they'd seen his face on a LinkedIn ad. Not necessarily clicked through to it.

Thanks, I misunderstood and thought you created 2 campaigns and only the one recieved click throughs. Anyway the epitome of working smart and not hard...although I am sure you're doing plenty of both.

I assume he made a bunch of variations, this was just one of them. That way he could get placement in every spot on the page.

And if he targeted the ad to exactly 7 people, how did enough of Angelpad's founder's friends see it to inundate him with email?