That was the entire reason I figured the guy was a good target for the LinkedIn ad. Excellent strategy -- even those who dislike LinkedIn have to be active on it to sift through 150+ resumes.

I imagine the candidates were sorted digitally at multiple points to narrow things down and share among those hiring. During the arduous process the weary workers take their glance away from the screen to relax for a second only to notice their company's name -- or bosses face in an odd place on the web page they now have memorized from screen burn-in and that's precisely when this ad is almost (IMO not almost) guaranteed.