The story starts in 2012 when it was a "Adwords hack" ->
https://pando.com/2012/05/02/vungles-co-founders-hustle-thei...
http://www.forbes.com/sites/tomiogeron/2012/06/25/dont-try-t...
And the wheelworks started again in April of this year ->
http://www.businessinsider.com/the-linkedin-hack-that-turned...
I am writing the above with respect - I do the exact same thing, re-use and re-cycle great content as often as you can, it's a might harder to create the story than to perpetuate it and market it.
The basics are covered brilliantly in PG's "The Submarine" if you haven't seen it http://www.paulgraham.com/submarine.html