Body Ritual Among the Nacirema (1956) [pdf]
sfu.ca
sfu.ca
It was illuminating. I think one of her long-term goals was to inoculate me against advertising. I guess she more or less succeeded.
Words like shrine, ritual, etc. have specific meanings which the author skillfully distorts to make the point, and I take it well, but it also casts doubt on anthropology in general when those words can be so easily misused.
Why not? It's only because you bring your own bias of what a ritual is that you don't view bathroom rituals as a ritual. Either that, or you're so steeped in bathroom culture that you fail to understand it as a ritual.
It's as if I said: "A wheel is just a circular object, a shape. It's an indefensible and incorrect conclusion to say that it is a technology."