Facebook jumps into the short URL space with fb.me
insidefacebook.com
insidefacebook.com
xx.yy/nytimes-unique identifier
The shortness of the URL doesn't really matter all that much does it? From what I can tell they are used mostly for stat tracking. People are still mostly clicking or copy/pasting them. 5-8 more characters isn't going to hurt.
If anyone else was confused by this, I believe it is in reference to http://goo.gl
I had not heard of that project until just now. It's nice to see they're giving it some thought rather than just slapping something together, but I'd love to see "longevity" added to the project goals.
Although I'm not sure why people are so terrified of short links breaking; long URLs are constantly disappearing.
Edit: I see some enterprising soul in Italy saw the possibilities back in 2005: http://whois.domaintools.com/fuck.it