What I find hilarious is that their products are just another unoriginal, knock-off "optimizer" apps that have marginal utility, and yet they complain about being scammed. That's some pretty hard-headed cognitive dissonance.
I had the same thought. Once I hit the call-center part I knew that this article was a scam in and of itself. More poor articles from thenextweb.
Why is it a poor article? Are you suggesting that the entire story is fabricated? If not then I don't see what's wrong with sharing an article that gives many examples of growth tactics and execution.