Netflix Doesn't Have a Password Sharing Problem

Is it just me, or was that not enough information to make that conclusion?

There could be a lot of people sharing their password with people outside their household, and not sharing it with their household.

Also netflix subscribers could have a different average household size than the general population.

At least part of this is going to be "helped" by netflix's per account streaming limits. i.e. I can run 2 streams at once, and if I paid more, I could do up to 4. But that means as you add people sharing an account, you either pay more, or get pissed at the other people, cause if they are watching, you can't watch.

This could be mitigated to some degree by having multiple shared accounts per person.

So to make it explicit, this article is suggesting that Netflix would not make additional money by disallowing account sharing, that the new accounts wouldn't make up for the lost "good will" or something?

The article is claiming that account sharing among Netflix users is almost entirely at the household level among family members, a sanctioned use of the service, as opposed to genuine freeloading between friends or strangers.