It's worked out pretty well for them I'd say. Consider that any developer can write a plugin for it easily, that cannot segfault the entire app, and which runs on all the platforms the IDE supports. That's just one advantage. Higher productivity of feature development is probably another.

To see how things could have been different, look at Visual Studio which is still a 32 bit program even in 2015. Users of it complain that it simply can't load big projects without running out of RAM even if their computer has enough. The VS team says they aren't doing a 64 bit port because it's such a big code base and besides, their plugin model is fully native. And of course it's Windows only.