This book is actually my second one the first one was: 'The Magento PHP Developer's Guide' which was in collaboration with PacktPub. During the process of writing and publishing the first book, I learned a lot of hard lessons.
The Magento TDD book is actually my attempt at doing things differently:
- Building an email list - A lot of twitter marketing
As well I'm currently working on getting some reviewer copies distributed to a few well-known blogs in the Magento community.
I plan to do a couple follow up posts with all the things I'm learning about marketing the book and the experience overall.
Reference: https://www.packtpub.com/web-development/magento-php-develop...