Rock Solid HTML Emails
24ways.org
24ways.org
Drew McClellan is the guy behind 24 Ways (http://allinthehead.com/) and if I remember correctly this design is a couple years old now.
Sidenote, seems Chrome has now entered the "pompous Opera phase", wherein Opera users used to always ignore the fact that they're in the vast minority of web browsers and point out every browser problem they have like it's the designer's fault instead of Opera's for their random rendering bugs.
http://www.axiis.org/examples/BrowserMarketShare.html
I know Chrome is only little over a year old, but was surprised as I've never seen it or Safari (WebKit browsers) ever have trouble with a page before.
IE is more like 60%-65%+ and Chrome is more like 2-3% (http://gs.statcounter.com/#browser-ww-daily-20090801-2009082...).
That's a site for an audience of web developers, so of course it's different from a general-interest site. But 24ways.org is also for web developers, so it's probably a useful piece of input in this case.
(As an aside, scrolling is perfectly smooth for me, in the latest Chrome beta on Linux.)
Anyway, I was just having some fun, 24ways is a side-project for Drew, so maybe drop him a note and let him know it looks off in Chrome and I'm sure he'll try and find the time to fix it.
The chart mcormier cited is for w3schools.com There is nothing surprising that or pretty much any webdevs-oriented site has a low share of IE.
Browser stats for two websites can vary wildly depending on the site itself, and even country. For example Opera is very popular in Russia—27% (http://www.rankingru.com/en/rankings/web-browsers-groups.htm... ) and Ukraine where it tops the browsers chart: http://www.ranking.com.ua/en/rankings/web-browsers-groups.ht... . Related: http://my.opera.com/dstorey/blog/2009/03/16/a-look-at-deskto...
The bug was exposed by our heavy use of RGBA colour, although it didn't affect earlier builds of Chrome or any other Webkit based browser.
HTML email is absolutely something you should test. Take 10% of your email list and hit them with an HTML-ized version of your marketing email. How did they respond? Did they buy more or less? Did they unsubscribe?
Asking "Do people want an HTML email?" is the wrong question. Asking "Do people spend more from an HTML email?" is the right question. Anything less from a startup is leaving money on the table.
Exactly. I generate an awful lot of HTML email - it goes to people who want to open their Outlook in the morning and have a bunch of stuff summarized in graphs and tables. It's trivial to generate reports this way. Weirdly some people prefer their reports as an email saying "please see attached report" and the content itself in a PDF! That's easy enough too tho' shrug
I got burned by this earlier in the year when I made the mistake of assuming business people would be able to read html-formatted email (and they were all on BB)
The old chestnut about "assume" making an "ass of you and me" is true :-(
Edit: fixed link