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Sorry to read about this.

I too regarded Frontback as a feature rather than a new messaging paradigm. But I can see how you might say the same about Snapchat.

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Honestly, Snapchat felt more like a feature till they brought in stories. That interaction has been a game changer for them. In fact it's unique from the entire plethora of networks around. Especially when centered around an event or a country (their UFC mega stories are incredible).

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