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It's a cute feature but hardly something that you could build a company around. Like Yo.

In a case like this, do they ever transfer the service over to someone who might be interested in having a go at it (without any money exchanging hands)? Always seems like people would rather shut something down than hand it over which is unfortunate.

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A 'cute feature' does become a company once enough people are using it. In a parallel universe you could have said the same about a shutdown notice of Twitter or Snapchat.

A lot of people still do say the same about Snapchat. It just goes to show that it is really really hard to predict which ideas will catch on and which won't.

Twitter is foundational communications. The first time I saw Snapchat's ephemeral messaging I thought it was brilliant and a huge and important differentiator in messaging.

There's some sort of selfie-ish value in Frontback but otherwise looks fadish and tiring.

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