This is important to us, and was a factor in our decision to go to IBM (which is a little counter intuitive, given IBM's history). Our entire sales model is predicated on people being able to start easily, and grow if they need to. Price, self service-ness, and the content we produce are all important in this model.
The thing about lone wolf developers, and side projects, and one off things people hack together over the weekend is that they sometimes "flip" and become big customers. That's when we win, and we monitor our funnel like crazy and continuously see that it's working. Interestingly, some of the bad customer experiences you see in this thread are the direct result of this model. We aren't very good at handling one offs, or doing things by hand, or consulting, because we focus so much on repeatable, self service offerings — which have to work for small applications.
IBM is interested in three things from us. The technology is good, the team is great, and the way we sell to customers is something they have told us they firmly believe is the future of selling tools to developers. There's a really, really good chance that you'll see other parts of IBM acting like us (and building things for you) before you see us becoming all enterprisey.
We'll keep the name Compose (because it's fabulous!), we'll keep the cheap Postgres option, and we'll do our best to keep that true for years and years.
For what it's worth, I greatly appreciate your comment.