In the cases that I can't escape ads by paying, I tend to move away from the content with ads.

For example, Hulu - I was a paying customer, but the relentless advertising drove me away. It's slightly different with HBO Now - I get ads, but for other entertainment on the same provider; this is much less bothersome. Ars Technica: I'm not a subscriber, I read often, but I tolerate the laser-focused advertising because the content is excellent, the ads are not obtrusive and they actually target me quite well.

tl;dr- It's always more complicated than a simplistic blog post indicates.