It's also a parameter that is quick to compute starting from radius and mass, which are often the first things you know about an exoplanet due to the way they're found.
[0] https://en.wikipedia.org/wiki/Earth_Similarity_Index#Formula...
I guess the parameters were chosen by some curve fitting procedure to make sure it gives 1.0 for Earth, 0.7-ish for Mars, 0.2 for Uranus and Neptune which are basically the most "not like the others" in our solar system and so on. It's not really a measure of habitability or anything like that. "Equalizing the parameters' meanings" presumably has to do with mapping their relative variation (and the effects of that variation over various observable parameters) over a smaller range.
Even so, giving a rough estimate of mean surface gravity would make the tables more accessible to non-experts.