Is Facebook unethical, clueless or unlucky?
calacanis.com
calacanis.com
It's also hard to spot the changes to profile picture settings unless you notice that in search results you can now click on the profile picture: the page otherwise looks identical to how it did before, when you couldn't.
I was bitten by this, and consider myself fairly savvy. I carefully read the entire new settings roadblock, and made sure all of my old settings were kept. Nonetheless, a day or two later I double-checked, and after drilling down four levels, discovered that all of my profile pictures were set to "friends of friends", which is massively too loose.
Facebook wants to open up, but has it forgotten that it only became the size it did because it was the first place on the web that older and untechnologically savvy people felt they could trust with their personal pictures and data?
They break that trust at their -- and our -- peril. People burnt by the exposure of pictures they thought only a private and vetted list of people could see will be very wary of trusting any of the services some of us are trying to build.
Go here : http://www.facebook.com/settings/?tab=privacy§ion=pr... - notice there's a separate setting for Photo Albums. That (the album privacy) interface has existed for at least a year. Your profile photos should be an album under there.
Photos /of/ you, where you've been tagged is a separate setting that is called out on that page, which I believe was in the recent privacy changes dialog.
A further confusion is that the current Profile picture is publicly available information, as per the recent changes.
This was definitely poorly communicated in the changes dialog; hopefully these things will get better in further iterations.
You can click on the 'Preview as' button to see your profile as it will appear to another user.
The process was as far as I can tell, _completely_ upfront. No dishonest changes were made. There has been considerable prior notice, huge amounts of press; the interface forced you to look at it and make your own choice, every reasonable privacy setting was made possible.
The default selection was based on users' previous settings where things mapped cleanly, and where they didn't/where it made sense, the recommendation the site made was to make more things public- because Facebook believes that's the best way to provide utility to the user. Which isn't outrageous- there are obvious features that would be bettered and enabled by having more sharing in the system.
Why is it deceitful/duping users then? Are you claiming that every software/website that shows you a EULA is cheating you into using the service?
This whole argument is based on the prejudice that (a) Facebook is out to be dishonest with their sharing practices (b) users are dumb (c) the best way to use the internet is to batten down the hatches and live in a bunker. I disagree with all of these.
People see Facebook as a way to privately share their life with friends. That's the foundation on which Facebook was built - that's the core aspect that convinced people to abandon other social networks for FB - and now they are idiotically abandoning that core principal and needlessly exposing their users.
Personally, as a web app developer, I'm confused about the process myself. The privacy dialog seemed to suggest that no matter what my settings are, my name, profile picture, and friends list will be public to all. If I'm being given more choice about my privacy, why is this choice being taken away from me? Until this point, I had the choice of being pretty much invisible from anyone but my friends.
Back when people used Myspace, it was quite open by default as well. The difference is that on Myspace your name could be Donald Duck, your location could be set to Antarctica and nobody cared. You could invent your own privacy controls where they didn't exist. Try doing something that on Facebook and your account will be instantly suspended.
This is not about users being dumb or not. Many intelligent people don't know (or care to know) the intricate details of web apps.
Facebook is ambitious; it wants to be a lot of things. It wants to continue to be the service where you talk only to your friends, but it also wants to be other things. We believe we can do other things as well as we've done friend-only social networking. That may be a misjudgement, we'll find out.
Re: your friend list: http://blog.facebook.com/blog.php?post=197943902130
Re: The other settings that became publicly available- I think it was a call they made, balancing what is good for the network and what is reasonable for the individual on a social networking site. Some of it had to do with what privacy was feasible to enforce (given that you had to have Search on the site, and different levels of indexing etc), and I don't necessarily know all the details here.
The primary goal was to /simplify/ privacy settings, and make it more fine-grained, which they've clearly done.
Who your friends are and what groups you are a member of is potentially consequential information. This was the fatal flaw in Livejournal's privacy system. Sure you could make your journal entries friends-only but your profile - your friends list, your interests, your groups and your profile pictures - were always public. If you were involved in anything that you maybe didn't want your current/future employer/cow-orkers (say) to know about, the ONLY safeguard was to keep your username a secret. Well on Facebook, you're supposed to use your real name...
Twitter's UI surprised me. I used the 'public' setting; as their docs described it, I expected @someone messages would be seen only by people following me -and- the recipient. Wrong. When I googled my t-name, all my tweets, including those @ messages, were wide open to the whole net. Whoa!
The article doesn't say EULA's are cheating you, it says that Facebook is destroying the trust users have that most sites will treat your privacy carefully.
It is true that a few things have become less private, but on the whole, the privacy of things on Facebook is easier to control, finer-grained and clearer to people.
Now, note - I'm a FB app writer. I'm happy I can see more of this info. My own privacy settings are tighter than most, so I don't lose out there either. However, if FB wants to provide utility to users, educate them much more about the implications of each checkbox because most users still don't get why it's important.
What really did piss me off, however, was the re-classification of my profile picture and friends list as publicly-available information. Maybe I'm misreading the policies, but it seems like there's now no way to not share/make available to third-party apps my picture and friends list - which I previously didn't share with any non-friends.
It's true that someone could figure out a partial list of who you were friends with by spidering the friends lists of others who had chosen to share their list, but that is no justification for removing privacy.
Re your second point though: I think it's much more important that people understand where they really stand in terms of what is private, even if that isn't everything they'd like- as opposed to discovering later that something they thought was private could be accessed via a workaround.
It's important to tell people to know where they really stand in terms of privacy, and then continue to do your best to protect it. The fact is that privacy - like security - is not a binary. It's something that you protect with various overlapping strategies that reduce the risk as much as possible. Few people expect Facebook to provide them with total protection of their data; instead, they expected them to do the best they can. And that's what Facebook has done for the past five years; they went far beyond anyone else in terms of protecting privacy, and even after they were miles ahead of the competition, they continued to improve it. Now they've destroyed all of that progress in the scope of a few days.
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As for me, yet another reason I don't have a Facebook account.
As for everyone else, assume that anything you put on-line will eventually (if not immediately) become public forever.
That's how it is beginning to look to me, like Facebook has INSTINCTS that guide it to make the most sleazy or annoying changes it can.
Either that or they're all pot-heads, http://i.imgur.com/IR0yn.png .
Wise words indeed. And when it happens, entrepreneurs everywhere will be crying.
"Easier" isn't enough - they had to have it easier than other people.
> Those capable of being more well-rounded may have found politics to be a better fit since it was still manageable at that time.
"may"?
How about some evidence (either way)?
My original point was that this doesn't need evidence because it can be reasoned out. But I guess that depends if my reasoning is faulty or not.
That's not the same as "So politicians in the past were more informed because they had an easier time informing themselves." let alone "Those capable of being more well-rounded may have found politics to be a better fit since it was still manageable at that time."
However, they do share common theme - you think that they favored those in political positions or the reverse more than they do now.
> My original point was that this doesn't need evidence because it can be reasoned out.
You're making claims about the relative ease of being a 1700s well informed farrier and 1700s politician and the relative ease of being a w2000s ell informed programmer and 2000s politician. How can those claims be evaluated without evidence?
I didn't mean that they were, quantitively speaking, more informed than they are now. I assumed it to be relative to the general population.
"Those capable of being more well-rounded may have found politics to be a better fit since it was still manageable at that time."
This is simply a related hypothesis to the selection of politicians back then based on the postulate that it was easier to be educated to a useful degree relative to the general population.
You're right, they can't be evaluated to an absolute, or even close certainty, without the necessary facts. But you can still come up with a hypothesis sufficiently close through deduction from facts we can both agree on. I was suggesting the latter for my argument.
Anyways I find this argument quite pointless. If you could do me a favor, let's stop discussing it.
Even if it was (and I see no reason to believe that it was or wasn't), it doesn't necessarily follow that politicians then would have availed themselves of it more than they do now.
> Anyways I find this argument quite pointless.
My apologies. I thought that you made those claims because you found them interesting, which surely includes whether or not they're true.
TFA says that it only changes your settings once you click through... but I have been getting new "friend requests" from people I have never heard of this weekend (since the change went into effect), I think because my profile and various other info had already been made public.
Facebook's entire thing (IMO) was that it was a safe and private way to share stuff between friends.
What they've just done violated all of the brand equity I had in them, and I am seriously considering shutting off my account. I have already maxed out the privacy settings.
It's this type of crap that causes a promising idea like Facebook to turn into a has-been in a matter of years because of mass flight of users.
That is highly unlikely, and if so, it's a bug (and you should report it). The code looks up your privacy settings at display time, it doesn't make some sweeping database change.
It's this kind of flailing around trying to figure out what kind of business to be that gives another company an opportunity to learn from Facebook's mistakes and then enter the market and seize Facebook's market share. The trick for the next new entrant is to figure out how to monetize less clueless company behavior.
How else would you have handled it? I think the way they dealt with it was the most upfront way. They couldn't have been more straightforward. It was in your face, and if you're the one who decided to skip over the privacy options they were making ridiculously accessible, then it's your fault.
I agree with TFA.
Also, I'm pretty sure his "search" theory is mostly nonsense. From what I can tell, the change is driven by a genuine belief that these settings provide greater utility for users. This has certainly been my experience sharing on FriendFeed (which is more public) vs sharing on Facebook, so I tend to think it's correct.
An average user, certainly, has no idea what is going on by these changes.
He ignored the public stats in order to make a point.Further, this change is important, and there was a lot of work and testing to make sure people understood the results. Jason assumes his intuition about what users understand is more accurate than this research.
In other words, he doesn't know what he's talking about.
If Facebook wanted to stay on the safe side of things, they'd have kept the default as the more private setting and then show some kind of prompt saying "Hey, this is a new Everyone setting. This is what it does. Would you like to try it?"
I seriously doubt most people know what 'Everyone' means. Or what can happen to data that's syndicated to search engines and is no longer in Facebook's control.
I'm currently in the process of reaching out to my friends who don't follow tech news to make sure they know what they've signed up for with the new settings. After explaining the 'Everyone' setting, responses are usually along the lines of "Facebook is turning evil."
How do you know "there was a lot of work and testing to make sure people understood the results"?
Why is this change "important?"
IOW, how do I know you know what you're talking about. Based on your profile, it doesn't look like you have any official connection to Facebook.
Also, clicking on his username indicates this clearly (at least now).
I probably should have mentioned I work at facebook and all comments are my own - mainly to insulate myself. I just added this to my news.yc profile "[every comment on this site is my own opinion, and not that of current or past employers]"
I think it is silly to suggest as some have that every comment requires a caveat. The comment replied to Paul Buchheit, also at facebook, who made no caveat. My profile is a click away, as is google http://www.google.com/search?q=ivankirigin
People get overly sensitive about this. I don't think my employment changes my original comment at all.
If you have, which probably anyone concerned with privacy has, they default to "not everyone" choice.
The rest of the point stands - people use facebook to keep in touch with their friends. They're not interested in content propogation to strangers.
I had not read about this, signed in last night to get a message from my sister-in-law about Secret Santa arrangements for this year, and got hit with the prompt. It defaulted me to everything being public. I don't know whether I count as "anybody concerned with privacy" or not, but my understanding on Facebook has always been that when you Google for my business you do NOT see how long it has been since I broke up with my girlfriend. The fact that that would have changed if I was not extremely thorough at clicking my way through their roadblock was upsetting to me.
I have set all my privacy settings to very private settings in the past and my defaults are all to share with everyone. So at least for me, this is NOT the case.
If you are active on half a dozen sites & you Google your name, Facebook doesn't tend to do too well.
Apart from that there is also chatter of various sorts that may drive some search engine traffic & perhaps some Twitter-like real time stuff.
It must be frustrating that with all the long tail relevance of the site, they are letting all this traffic go by.
But I think Jason is right, this is sleazy.
Except that one thing included all my status updates, links, and pictures. I switched it off because I'd heard all the hoopla and knew to read carefully.
Calacanis is totally correct. Many (most?) people will just see that it's "only one thing" and assume that Facebook picked sensible defaults. I would have, if I hadn't been warned ahead of time.
I'm staring at the screen in question right now. I hate Facebook and have set it to not let anybody see anything in the past. NOW THE DEFAULTS FOR ALL THE TOP ITEMS ARE SET TO SHARE WITH EVERYONE. ie. Family and Relationships, Work and Education, Posts I Create (includes photos, etc.) and About Me are all set to share with everyone.
I find it disgusting.
Looks like Facebook is either doing A/B testing or intentionally sending conservative settings to a small percentage of users to confuse discussions of this issue.
Simple: search results.
Facebook is trying to dupe hundreds of millions of users they’ve spent years attracting into exposing their data for Facebook’s personal gain: pageviews. Yes, Facebook is tricking us into exposing all our items so that those personal items get indexed in search engines–including Facebook’s–in order to drive more traffic to Facebook.
I would say that Facebook doesn't really care about attracting traffic through natural SEO. It's not like people are going to sign up because they found a random Facebook profile when searching for something else. There are a lot of obvious benefits to FB if users are more open about its details, but it seems like the author of this article hasn't actually thought about what they actually are. Less politely, he's just a troll.
Facebook has had a couple of innovations in their history, like their application layer and news feed (which is now gone), but for the past couple of years they’ve given up on innovation and focused on stealing ideas from Twitter and out-executing them, while not caring about user rights.
How many ideas can you steal from Twitter? Focusing more on status updates is about it.
Facebook is cool, though, and I check my home page a couple of times a week. That said, Facebook is more interesting as an application delivery platform, and their third party developer support seems to be pretty good.
http://www.prateekdayal.net/2009/07/18/beware-of-facebook-ad...
And nobody cares about status updates. They're generally just an inane sentence about whatever you're doing. But isn't that all Twitter is? YES! Twitter's entire function is just a minor feature on Facebook. But remember, Twitter's purpose is to allow old people who can't make a real social network to delude themselves into think that they're on the cutting edge of technology.
It is also true however that FB wants to cater to that group as well.
Facebook is a Twitter wannabe, That's why.
edit: genuine compliment, but i'm not crawling.
But I do truly believe that Facebook is neither too.
The entire purpose of Facebook since inception has been to share your information with a small group of people in your private network."
I don't know, maybe it's just me: I've always assumed that anything that I put on the Internet will be known to anyone. I've never turned on any of these privacy settings, and I'm pretty okay with that.
I can see why others may want to. But I don't.
Maybe I've been on Twitter for too long.
Facebook has some exceptionally good programmers, due to its financial fortune, but the mediocrity of vision and hubris at the helm persist. Facebook has some great technologists, but the leadership couldn't make a good decision to save their lives. Luckily for them; to this point, they've never needed to.