Surprising number of people on this thread are conflating first mover advantage with moving fast.

First mover just means you are first to a new market. Hypothetically, there could have been 10 years of product development behind your first mover advantage.

Moving fast, as I see it, is not becoming that huge, slow organization (think GE), that has so much bureaucracy baked-in nothing ever gets done.

Most decisions really don't require the level of debate they're given. The author is pointing out that a lot of the decision making process is influenced by shit that doesn't have anything to do with the actual decision.