Have you ever thought to yourself "Sure, this advertisement says 'patent-pending', but that only means that someone was able to scrape together enough money to file a patent. It's not like someone has vetted the technology and actually granted them a patent." Well, now you see that you can safely shorten that to "Sure, this advertisement says 'patented', but that only means that someone was able to scrape together enough money to file a patent. It's not like someone has vetted the technology."
This is probably not surprising to anyone who understands the role of patents. They aren't designed to act as evidence that a technology is useful, or even possible. Instead, they are designed to "promote the Progress of Science and useful Arts", which seems to be interpreted as to "create a secondary market for dubious patents". I was surprised though to see that they had been granted a second patent, covering the ornamental design of the tag: http://www.google.com/patents/USD626704
I was aware that design patents existed to cover essential innovations such as the rounded corners of a "portable display device" (http://www.google.com/patents/USD670286), but I hadn't realized how broadly they could be applied. Is there a threshold that needs to be exceeded when determining how much the grant of a design patent will "promote the Progress of Science and useful Arts"? Or can one expect to receive design patents for any design variation you can dream up?