Ask HN: Best ways to approach online dating (from a site design perspective)?
It seems the main problem, aside from the chicken and the egg, is women don't really participate (or perhaps reciprocate is the right word), yet they have gone through the trouble of creating an account.
Using a hetero context as an example, wouldn't the best way be to use a free credits system where women get 5 credits per month (meaning they can contact up to 5 men) and men get 2 such monthly credits (in order for the women to not get bombarded)? To make this potentially viable, the site would also have to apply a 'use it or lose it' solution...that is, use the site actively or else your profile gets deactivated (not deleted, per se) or less visible for a certain amount of time as a penalty.
Are there better ways?