I've found that Kubernetes is a big hammer. If your problem can be backed by a web app, you should start with AppEngine. If you need specialty library support or wider computational space per instance, you can move your AppEngine app to ManagedVMs (which uses Kubernetes under the covers). If you need special, "grid-like" services where you need exquisite control over the entire stack, only then does it make sense to use raw Kubernetes and Docker. And you will spend a lot of time getting it right.