Staring at an impossible problem and knowing that someone somewhere has successfully solved it is an amazing feeling. Most people can't deal with it and start saying undignified things. "Oh please release the logs, it's so unfair! How will we protect against bad AI otherwise? If you don't release, you're a fraud! Probably just some trick!", etc etc. But to some people it's a challenge, and those are the people that everyone will listen to. Like Justin Corwin, who played 20 games and won 18 of them, I think?