I went pretty far (for me, anyway) into the Microsoft bubble last month when I did a small demo as part of a PDC keynote and I noticed that there is a love that dare not speak its name, and that name is iPhone.
I met one guy who would use an old crappy phone during the day and swap sim cards into his iPhone when he knew nobody was around. Another guy wanted to snap a picture of something and send it to me, but was hesitant to take his iPhone out of his pocket, not knowing who might be around to see him using it.
I'm sure some of it is joking, some of it is half-joking, but there is some anxiety around being seen internally using a competitor's winning product.