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Have you been on there recently? I must admit that early on it was messy... but you know its a startup in beta...

However, I disagree on the price bit. Their selection isnt as large as amazon yet but I have found them to be 5%-15% cheaper on all items that they do have.

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I agree - their prices are definitely lower.

It concerns me a little bit that they're losing money on each order - that's fine if they plan to have the same discounts at scale, and are just testing, but if they are just using low prices to get people to join, it seems troubling.

The business model sounds deeply flawed. The fact that they've been burning cash like crazy (like building a fancy HQ before even getting any revenue) isn't a great sign. I wish them luck but things are going to get real ugly real quick if they don't figure this thing out fast.

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