Banners might be awesome but banner fraud isn't. Banner fraud is funding the people we want off the internet. So it still needs to be fixed.
Ad fraud is not just a waste of energy (like TV ads playing to no viewers). It supports bad stuff on the Internet at the expense of good stuff.
* Ad fraud is now the number one malware payload.
* Low-quality impressions show up on copyright infringement, comment spam, and other problem pages.
* When advertisers buy programmatically on markets that include both legit and fraudulent inventory, publishers pay for fraud in the form of lower CPMs.
More in response to the original article: http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/