They're beautiful, certainly. But who do they target? Me? I love Linux so all I want to know is: what is the default OS based on? It seems like the desktop environment is Gnome and they pre-install Libre Office, gimp and inkscape. Nice but what happens if I install Arch or Ubuntu? Does everything work out of the box? Does the SSD work perfectly with the current kernel?

Or do they target privacy curious Mac and Windows users? In which case: What happens when these users want to design and order a photo book? (Here in the Netherlands, nobody offers that on Linux and it is a big thing keeping me from switching my "please remove my browser toolbars once a month" mother in law to Linux.) Even more knowledgeable computer users don't simply switch to Linux, and this page does not even mention its OS, so what can you expect? I think the difference is way to big to just glance over it and say you have mac/windows compatible software. As a Windows user going to a Mac is a big step, many people I know hated it and move back. Imagine them moving to Linux...

I'd buy one, if it would mean I'd get a System76 like machine that just works with in-kernel stuff for sure. The hardware switches, the lack of a windows key and the nice looks are very attractive extra's.