One of the things I hate (hate hate) about my current company is the amount of ego-stroking and special-snowflake-celebration the founders/execs get.
The problem with this essay (good as it is) is that it neglects the fact that the only way the 2nd/3rd estates will ever succeed in purging the 1st is by refusing to work with them. Unfortunately, they can dangle some very shiny things in front of engineers to convince them to defect.