A UC Santa Cruz student wrote her dissertation on the culture of elementary particle physicists by infiltrating the Stanford Linear Accelerator Center.

She reported that the scientists at SLAC "wear t-shirts and blue jeans".

I don't recall or name or the title but someone at http://anthro.ucsc.edu/ should be able to tell you; if you actually want to read it you should be able to get it through interlibrary loan at your local library.

Rather more seriously, in UCSC's Anthropology of Religion I read a book by an anthropologist who read a UFO cult leader's proud announcement of the specific date upon which aliens would visit the earth to bring peace - save us from nuclear war, etc.

Knowing that a vital peer-reviewed publication was at hand, the anthropologist joined the cult.

I don't recall that book's title or author either but I will post it in an edit or reply if I can dig it up.