Ask HN:How to promote a Linux live cd?

Grml is a Linux live system targeted to sysadmins and console users <http://grml.org>. Unique selling points are for example good and powerful zsh configuration, tips and tricks with grml-tips, flexible boot process (e.g. start ssh server on request, download and execute a script from a remote system), persistency features, grml-terminalserver for easy network boot, grml2usb for easy USB boot, and many more.

Even though Grml's default language is English, unfortunately it is mostly known and featured in German-speaking countries (as it is an Austrian distribution).

Any hints to promote Grml to non-German speaking countries? There are for example already twitter (@grmlproject) and identi.ca (@grml) accounts posting regular tips and tricks. What else could be done?