There is a ton of analysis in this post about what went wrong. As someone who runs a service marketplace business, I know how hard it is scale this type of business (scaling quality, managing a remote workforce, supply churn, repeat usage and all the other things...). The founders had worked long and hard to succeed (knowing them first hand). They also happen to be incredibly nice people - always willing to help others. All the best to Adora & Aaron. I look forward to seeing what you launch next!