I never used Homejoy, as they were pretty pricey. I have cleaners charging me 1/3 of what Homejoy quoted.

That being said, I talked to several (10-15) people who used Homejoy at least once. The responses I got from most of those people was that the cleaners weren't professional. In fact several of them mentioned that cleaners didn't know what Homejoy was. They were sent for cleaning by their contractors. In other terms, the cohort I talked to had a really low NPS for Homejoy.

I think Homejoy wasn't able to nail down that user experience of their real product (i.e. Cleaning) no matter how amazing their on-boarding/booking experience was.

It must be very disheartening for the founders and the team. All the best to the their next adventures!