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Easy (Homejoy customer here). They show up at the scheduled time, say hello, clean, leave. I'm sure it's a personal relationship for some customers but wasn't for me.

(1) It was a different person every time, and (2) all booking is done online, with SMS interactions piped through Twilio.

Not necessarily for #1. After my first cleaning was good, I requested the same cleaner for all following appointments.

this isnt that abnormal. i used to not see my cleaning lady for many months at a time. just left a $50 on the counter every wednesday on my way to work, came home to clean house, folded clothes, everything in its place... it was awesome.